Make content planning for the entire year a breeze with the Grey Dog Content Planning Template. Just make a copy, rename and adjust to suit your needs!

Why you need a content marketing plan

An effective content marketing plan considers various factors, including your marketing objectives, target audience, and current trends. By clearly listing content topics and then mapping these topics onto ‌your objectives, you gain:

  • Inspiration repository: avoid content creation bottlenecks by having a reservoir of ideas.
  • Objective alignment: ensure that every piece of content contributes directly to your business objectives.
  • Clear direction: streamline your content strategy by visualising how each piece fits into the overarching goals of your marketing plan.
  • Targeted communication: tailor content to meet your audience’s awareness stage for deeper engagement.
  • Holistic strategy: gain a comprehensive view of content distribution across different buyer’s journey stages.
  • Continuous improvement: leverage insights to refine and optimise your content strategy over time.
  • Efficiency: ultimately save time and resources.

Read our step-by-step content planning guide on creating a content plan.

Ready to get organised? 

Click the Google Sheets link to make your own copy or download the Excel version and adjust from there! 

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