marketing jargon, sorted.

Make sense of the key terms we use in digital marketing and smash your goals with this simple cheat sheet to digital marketing acronyms.

Know your terms, maximise your strategy 

CTA, CTR, PPC, SEO… Designed for brevity, these acronyms can instead make digital marketing just plain confusing. And when you’re looking for measurable results, having your marketing team or agency throw these terms around is less than helpful.

With this cheat sheet of 30 key digital marketing acronyms you’ll always be in the loop and be able to ensure your marketing strategy matches your goals.

Already familiar with the terms? Think of this guide as a handy explainer to share with those less knowledgeable than yourself.   


Make marketing easier and more effective with Grey Dog

Working with Grey Dog means you have a marketing, events and design department on your side, advising and collaborating with you every step of the way to enable your growth. 

Let’s discuss your marketing, events and design needs